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Managing Channels of Distribution: The Marketing Executive's Complete Guide
 
 
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Managing Channels of Distribution: The Marketing Executive's Complete Guide (Hardcover)

by Kenneth Rolnicki (Author) "This is a book about indirect marketing channels..." (more)
Key Phrases: channel design sequence, minimarketing plan, competitive channel analysis, Channel Design Sequence, Ken's Words of Wisdom, United States (more...)
4.9 out of 5 stars See all reviews (7 customer reviews)
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