by David Siegel

Phase 1: Strategy and Tactics

· Project Tools (PM)
· Contract (CT, PM)
· Schedule (CT, PM)
· Questionnaires (CT, PM)
· User Models (PM, DS)
· Goals & Requirements
- Strategic Brief (CT, PM, DS)
- Creative Brief (PM, DS)
- Technical Brief (PM, DS, TS)
· Basic Content Plan (CT, PM, DS)
· Site Map (PM, DS, TS)
· Engineering Specification (PM, DS, TS)
· Final Schedule (PM, DS)
· Final Estimate (PM)

Phase 2: Creative Development

· Content Identification (CT, PM, DS)
· Content Schedule (CT, PM)
· Content Development (CT, PM, DS)
· Editing and Preparation (CT, PM, DS)
· Initial Design Studies (concepting / branding) (PM, DS)
· Comps (look and feel / navigation / UI) (PM, DS, TS)
· Prototypes (final direction) (PM, DS, TS)
· Working Model (implementation) (PM, DS)

Phase 3: Technical Development

· Production (CT, PM, DS)
· Engineering (PM, DS, TS)
· Alpha (PM, DS, TS)
· Internal QA (PM, DS, TS)
· Beta 1, 2 (PM, DS, TS)
· Internal QA (PM, DS, TS
· Final Internal Site (PM, DS, TS)

Phase 4: Delivery

· Content Freeze (CT, PM)
· External Staging (CT, PM, DS, TS)
· External QA (CT, PM, DS, TS)
· Site Measurement (CT, PM, DS, TS)
· Documentation/Templates (PM, DS, TS)
· Preflight Check (PM, DS, TS)
· Launch (CT, PM)
· Strategy Assessment (PM, DS)
· Maintenance (CT, PM, DS, TS)

Key
CT = Client Team
PM = Project Management
DS = Design Staff
TS = Technical Staff

(Source: Secrets of Successful Web Sites by David Siegel)