Articles »
Media
Positive and Negative Attributes of Outdoor Media
Positive and Negative Attributes of Radio
Positive and Negative Attributes of Newspapers
Positive and Negative Attributes of Magazines
Selecting the Proper Media to Reach Your Target Audience
A Potted History of NZ Television
Positive and Negative Attributes of Sunday Magazine Sup....
The Advertising Agency Media Department Has Come a Long Way
The Right Ingredients for Successful Radio
Positive and Negative Attributes of Television as Media
Advertising
Online Advertising
How to prevent your Business Card from being recycled
Internet Advertising
31-Derfully Simple Ways To Make Your Ads Generate More ....
Customer Service
Six Steps to Kill a Sale
Customer Care is Critical
Southwest´s Staff Go Nuts (For Customers!)
How to Turn Complaints into Cash
Creating Customer Commitment
Ask Customers For Their Opinions
Exceed Their Expectations
What Customers Really Want
Creating a Customer for life
Standing Above The Crowd
Direct Marketing
Personalization Important for Marketing
10 Mail Copy Techniques that Pay Dividends
The Seven Deadly Sins of Direct Mail
30 Timeless Direct Marketing Principles
How to Use Your Customer Database
Internet
Website Project Profiler
B2B. Fear Not – It´s Just the End of the World As We Kn....
Bill of Rights
The Internet Ushers in the Golden Age for Public and Cu....
Phases of a Web Project
Permission Marketing
Web-based Customer Service: E-service or E-limination
E-commerce Awash With Profitable Earnings
Glossary of Internet Terms
What to Do to Boost Your Website Hits - Part 1
Business Etiquette Applies To E-Mail Also
Customer Profiling - New Term Used To Cover Marketing A....
Keeping in Touch with Your Customers
The "Internet Marketing Plan" - Your Roadmap to Success
What to Do to Boost Your Website Hits - Part 2
Make It Easy For the Customer To Do Business With You
Submission regarding Anti-Spam Legislation
Rules for the Wired: Effective Customer Service in an A....
Email Highly Strategic Marketing Tool
E-Marketing: Are You Online?
Logging Off, Getting It Quick and Wanting Colour
Email Has Become Cheapest Way To Sell
Pop-up Ads Frowned Upon
e-Commerce - A Golden Age
Spreading a Word-of-Mouth Epidemic
Small Online Stores Find Themselves Hard-Pressed
Essential Ingredients for Web Site Redesign Success
Computer Viruses Proliferating Faster Than Ever
Online Businesses Exposed to Lawsuits
Management
Company Values: What Value do they have to an Organisation?
Bullet-Proof Your Business
Fast Cash Boosters for Any Business
Adapting and Adopting
Practical Techniques for Producing Profitable Ideas
Everyone Can Use Host / Beneficiary Deals
Endorsements Build Profits
Developing a Partnering Proposition
How to Outsmart, Outmarket, Outsell and Outdistance the....
Set Yourself Apart from Competitors
Your Marketing Opportunities in Leadership
How to Determine the Marginal Net Worth or Lifetime Val....
To Grow Your Business, Make it Easy for People to Buy
Don't Sell Yourself or Your Business Short
Handy Tips For Effective Handouts
How to Be Perceived As A Leader
Speaking to Lead and Inspire
Winning Strategies: How to Prosper in the New Economy
The Proactive Solution to Turbulent Times
The Great Business Myths That Dominate Our Lives
How to be a Tough Yet Ethical Competitor
If You Want to Lead, First Learn to Speak
Using a Quotations Analysis Database to Manage Your Sal....
How Managers Can Successfully Supervise Telecommuters
Market Research
The Ethics of Research Surveys: Where Does the Line Get....
What Customers Want (And Are Willing To Pay For)
Marketing
How Is Your Lead Management System Working?
Effective Marketing Takes Time
Customer Relationship Management: It´s About Peop....
Watch Out for the Red Flags – How to Spot Poor Marketing
Power Marketing Your Products Through Publications
Know Yourself and Your Customers - Your Marketing Audit
Giving as a Marketing Tool
Integrated Telephone Marketing
Language: It´s A Matter of Interpretation
Always Test Before You Invest
The Fool-Proof Positioning Statement
Changing Dynamics of New Zealand Market
Marketing Primer
How to Tell if Your Price is Right
How to Start a Marketing / Communications Program
How to Get and Keep Customers with Branding
How to Find Your Market
Recognising Customers
Word of Mouth Can Be Your Best Marketing Tool
Top Ten Marketing Ideas - Part 1
Marketing Speed for Successful Companies
Internal vs External Customers
How to Know Thy Customer
Marketing Q&A from Executive Edge Newsletter
10 Marketing Myths to File with Your Other Fables
How to Create a Unique Selling Proposition (USP)
Is Business-to-Business Marketing Really Different than....
Marketing Steps to Take Today
Marketing's Golden Rules
Open Book Marketing
Positioning - The Difference Between Profitability and ....
Is Your Business Idea Going to Fly?
Top Ten Marketing Ideas - Part 2
Marketing and The Law
Top Ten Marketing Ideas - Part 4
Top Ten Marketing Ideas - Part 3
A Transfer of Enthusiasm (and Faith)
Top Ten Marketing Ideas - Part 5
Marketing: Don’t Fall For the Two BIG Mistakes!
Targeting The Mature Market: Breaking Down the Barriers
Outline for a Marketing Plan
Marketing: Developing a Marketing Climate
How to Determine the Marketing Investment
How Effective Marketing Contributes to a Company's Long....
Green Marketing Checklist
Effective Marketing Takes Time
The Marketing Plan ... Your Blueprint for Success
Sales Clerks Demand Phone Numbers
Cradle to Grave Marketing – Is the ´Virus´ Unstoppable?
How to "Pull" Customers In
Can Anybody Hear Me? - Breakthrough Techniques for Incr....
Dating Your Offer Is An Effective Way To Get Customers ....
Has Anyone Seen My Marketing Plan?
The best way to grow your business
Is your company’s culture costing you too much?
Your Staff are your Greatest Brand Ambassadors
Boosting word-of-mouth marketing
The Death of "Feel-Good Marketing"
"Adver-Tainment" Could Become Important To Marketers
Member Benefits
The Big Picture - NZ's first Socially Responsible Busin....
American Marketing Association Benefits
Motivational
The Strangest Secret
Personal Development
Got Experience? Gift It Away
Networking Know-How
Dirty Dreams
Overcoming Negative Attitudes In The Workplace
Achieve More in 2004
Are you a Bridge Builder?
Tips and Tricks to Better Time Management
Stage Fright: Don´t Let It Kill Your Presentation
Market Your Magic
10 Techniques for Learning Names
Improving Your Listening Skills
See Before You Do It: Rehearsal Vision
Don´t Fail At The Name Game
10 Little-Known, Rarely Discussed, Highly Effective Pre....
The Top 6 Questions to Help you Create a Marketing Care....
Improving Your Telephone Skills
54 Tips for High-Performance Speaking
Seven Habits of Highly Effective Speakers - Use Them An....
How To Improve Your Presentation Skills
Checklist to Refine Your Style
6 Pointers on How to Cultivate Your Assertiveness Skills
Conquering Stage Fright
Public Relations
PR Strategy Suggestions
Preparing a Press Release Checklist
The Publicity Process
PR is Long-Term, Goal-Oriented
Planning Your PR Process
Strategy for Effective Communication
PR - Part of the Marketing Mix …
and HR, IR and Corp....
Sales
Make 2006 your Best Year Ever
Actions Speak Louder than Words
Attracting New Business on a Shoestring Budget
Selling to Executives Made Easy
The Power of Partnering
Bite Your Tongue
Voice Mail That Sells
The Power of Follow Up
Encouraging Your Reps to Add Value - A Sales Manager’s View
Communicate and Prosper
Overcoming Call Reluctance - A Sales Manager's View
Selling the Dr Seuss Way
You Must Make Sales Within Sales
Creating Powerful PowerPoint Presentations Simply
Remuneration of Your Sales Force and Customer Service T....
How to Profit From Networking
Team Presentations: A Winning Combination
How to Eliminate Price Objections
Make More Money By Up-Selling On The Bounceback
The Top 7 Sales Blunders
Assumptions – The Hidden Sales Killer
Strategy without tactics is futile
Creating a Powerful Sales Presentation
Turning Complaining Customers into Sales
Where to Look for a Selling Proposition
10 Tips to Sell More By Phone
Unlock the Gate By Befriending the Gatekeeper
The Professional Way to Work with Screeners
Where to Find the Best Business – Selling the Satisfied....
Whatever Happened to the Plain, Ordinary Salesperson?
Tips and Affirmations for Getting Commitment (Closing)
10 Requirements For Measuring Telephone Effectiveness
10 Ways To Cross-Sell And Up-Sell
54 Tips for High-Performance Speaking
To Sell More, Give Your Complete Attention to the Other....
The Voice Mail Advantage
Use This Script to Upsell Your Customers Like Crazy
Openers to Avoid, Others to Use
How To Keep Customers After The First Sale
Beyond Product Features and Benefits
Empowering The Sales Force: Motivate The Prospect, Not ....
6 Sales Objections and Mistakes Sales Reps Make
Get More And Better Information With Open-Ended Questions
Are You Getting Your Customers to Talk?
You Can´t Sell Anything If You Can´t Sell Y....
The Whys and Hows of Prospect / Customer Self-Qualification
Handling Sales Objections
Stepping Up Sales Results
The X Factor of Super Salespeople
Write This Way to More Sales
The Language of Sales
The Whys and Hows of Prospect / Customer Self-Qualification
Selling Cycle vs Buying Cycle
Focus on a Trade, Not a Discount
The Objection Answering Process
Sales Strategies for Outselling the Competition
Successful Selling – Don´t
Stubborn Customers Can Make You Fall Behind
Selling on the Inbound Call - How to Upgrade Incoming Orders
Supporting Your Sales Visit the Next Day
The Top 10 Telephone Mistakes Made by Sales Reps
Death of a Sales Call: Make Way for the New Breed of Sa....
10 Ways to Keep Your Customers Loyal
Dig Deep to Uncover Hidden Desires
Don't Get Burned On Bids
Don't get Caught Out on a Limb
Beyond Consultative Selling -- Customer Relationship Ma....
How to Develop Your Prospect List
How To Turn Off Prospective Clients
Meet the Prospect Your Prospects Respect Most
Scripting: The Importance of the Close
Questioning Tips to Help You Sell More
The Prospecting Seminar - How to Become Indispensable t....
Model Sales Letter for Someone Who´s Never Writte....
Honour the Customer and the TeleSales Representative!
Combinations Help Boost Profits
50 Lead-Generating Tips
24 Ways to Increase Your Sales
21 Tips For Telemarketing Success
The Anatomy Of The Sale
Ask And You Shall Receive
Avoid The Sales Killers And Watch Your Sales Climb
Managing Prospect Database to Meet the Needs of Field Sales
Be Careful Not To Put Your Prospects To Sleep
Does Your Body Language Stop A Sales Presentation Befor....
Selling in the Flow Zone
Managing Sales in a Cautious Market
Achieving Extraordinary Sales Results
How to Work with Referrals