Sales & Marketing Institute of New Zealand
Thursday 28 August 2008

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Bill of Rights »

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by David Siegel



Clients’ Bill of Rights

1 Good estimates
2 Honest, constant communication
3 A written contract
4 Immediate notification of delays, problems, and extra expenses
5 Pay only for work authorized
6 Audit hours if paying by the hour
7 See the project as it develops
8 Reasonable turnaround and response
9 Reasonable security and privacy precautions
10 Deliverables that work as described in the contract
11 Own all appropriate rights to the site


Contractors’ Bill of Rights

1 Know what the budget range is up front
2 A completed project profile
3 A written contract
4 Have their time valued – client delays cost contractors money
5 25-50% of the bid/estimate up front
6 Prompt payment
7 Manage the process without being micromanaged
8 Make up for their mistakes
9 Be paid for consultative work or ideas
10 Be told when they are out of the running for a job
11 Retain all appropriate rights to assets created for the site


The 7 False Economies of Web Design

1 Web design is an extension of our current marketing collateral – we can reuse the text and graphics from our print pieces.
2 If more people work on it, we’ll get it done faster.
3 The Web is a place where you just try things and see what works – I have a friend who designs web sites in his spare time.
4 Documentation is a waste of time and effort.
5 We can design the site ourselves and save money. We just want a group that will make the web pages we sketch out.
6 We’ll send out an RFP and get lots of good ideas back for free.
7 Web sites don’t need much maintenance. We can do it ourselves. It’ll be fun!

Source: "Secrets of Successful Web Sites" by David Siegel